In-The-Ear Hearing Aids

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In-the-Canal (ITC)

In-the-ear, or ITE, hearing aids refer to a range of different hearing aids that sit inside rather than behind the ear. They are nearly invisible and highly effective for enhancing the hearing experience. ITEs are suitable for those with mild to severe hearing loss.

At South East Hearing Care Centres, we understand the importance of seamless integration into your daily life, so we stock the leading brands of hearing aids that feature the latest technology. Discover the discreet and comfortable solution to your hearing needs with our state-of-the-art in-the-ear (ITE) hearing aids, and book an appointment at one of our Sussex clinics today.

Hearing aid features:

  • Custom-made to fit your individual ears’ anatomy
  • Recommended for all levels of hearing loss
  • Dual microphones for better hearing

In-the-ear hearing aid styles

Oticon ITC hearing aid

In the canal

For those seeking a balance between discreetness and functionality, in-the-canal hearing aids offer an exceptional solution. Designed to rest comfortably within the contours of your outer ear canal, these custom-fitted devices provide a subtle, barely noticeable appearance while delivering powerful sound amplification. ITC hearing aids are suitable for individuals with mild to severe hearing loss, making them a versatile choice for a wide range of needs. Equipped with advanced features such as dual microphones and wireless connectivity options, these innovative devices effectively enhance your ability to engage in conversations, even in challenging auditory environments. With a secure, snug fit and a larger surface area than invisible styles, ITC hearing aids minimise the risk of feedback and ensure lasting comfort throughout the day.

Completely In The Canal (CIC) Hearing Aid


For those seeking an ultra-discreet hearing solution, completely-in-the-canal (CIC) hearing aids offer an almost invisible solution. Designed to fit deep within the ear canal, these tiny marvels are nearly impossible to detect, even upon close inspection. Despite their compact size, CIC hearing aids harness advanced technology to deliver remarkable sound quality, making them suitable for individuals with moderate to severe hearing loss. While their microscopic design renders them virtually undetectable, CIC hearing aids are meticulously crafted to provide a comfortable, secure fit that ensures optimal performance throughout your daily activities. Experience the freedom of enhanced hearing without compromising your aesthetic preferences with state-of-the-art CIC hearing aids.

Invisible in the canal (IIC)


Experience the ultimate in discreet hearing enhancement with our invisible-in-the-canal (IIC) hearing aids. Engineered to sit deep within your ear canal, these ultra-compact devices are virtually undetectable to the naked eye, offering invisible hearing aids for those with mild to moderate hearing loss. Despite their tiny size, IIC hearing aids leverage cutting-edge technology to deliver exceptional sound quality, allowing you to engage in conversations and enjoy your favourite activities with seamless audio clarity. Meticulously crafted to provide a comfortable, secure fit, these innovative devices are designed to complement your lifestyle without compromising your aesthetic preferences. With IIC hearing aids, you can confidently embrace enhanced hearing while maintaining a natural, unobtrusive appearance.

The benefits of in-the-ear hearing aids

  • Their larger size allows for more features and power
  • Easy to handle and insert/remove
  • Available with directional microphones for better noise reduction
  • Available in both wireless and telecoil versions
  • Available in various colours to blend with hair or skin tone

The limitations of ITE hearing aids

  • May need to be ‘reshelled’ as ear canal cartilage can change shape and size over time, necessitating new ear impressions being taken and not covered by the warranty.
  • Not completely invisible, so can still be seen at certain angles
  • Some loss of natural acoustics thanks to where it sits
  • Telephone usage is more complex, and the telephone needs to be held over the front microphone

Book an appointment at South East Hearing Care Centres

Discover the life-changing difference in-the-ear hearing aids can make. By scheduling your comprehensive hearing health assessment today, take the first step toward better hearing and an enhanced quality of life. Our experienced audiologists will work closely with you to understand your unique needs, lifestyle, and hearing goals. During your appointment, we’ll conduct thorough hearing tests to determine the most suitable hearing solution, whether it’s our discreet invisible-in-the-canal models, powerful in-the-canal options, or the latest invisible designs.

Don’t let hearing difficulties hold you back; book an appointment today.


The best hearing aid depends on your specific hearing needs, anatomy, dexterity and lifestyle preferences. ITEs come in several styles ranging from in-the-canal to invisible-in-the-canal. Smaller ITC and CIC styles are less visible but have fewer features, while larger ITEs have more advanced technology but are more noticeable. Our audiologists can guide you to the right hearing aid model after evaluating your hearing loss and ear shape.

The main difference lies in where the hearing aid components are located. In-the-ear (ITE) models have the speaker and other electronics built into a shell that fits in the outer ear. Behind-the-ear (BTE) styles have the main components housed in a case that rests behind the ear, connected to an earpiece in the ear canal. BTEs are generally larger and more visible than ITEs.

Yes, modern in-the-ear hearing aids can absolutely offer advanced wireless features like Bluetooth connectivity. Many ITE models, especially larger full or half-shell styles, have the battery life and processing power to include Bluetooth for streaming audio from smartphones, TVs, etc. Some ITE aids even allow you to answer calls with them as wireless headsets. Smaller ITC and CIC models may have more limited wireless capabilities. But overall, ITE hearing aids can deliver very sophisticated functionality.