The Ultimate Hearing Aid Guide: Helping You Make the Right Choice

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Coming to terms with the fact that you may have hearing loss can be a challenging and emotional experience. However, it’s essential to acknowledge that hearing loss can have a significant impact on your cognitive and mental health. Untreated hearing loss can lead to feelings of social isolation, anxiety, and depression. It can also make it difficult for you to communicate with your loved ones, which can affect your relationships and overall well-being.

Research has shown that hearing loss can have a direct impact on cognitive abilities such as memory, attention, and processing speed. When you struggle to hear, your brain has to work harder to understand speech and sounds, which can lead to mental fatigue and cognitive decline. Studies have also shown that untreated hearing loss can increase the risk of developing dementia and Alzheimer’s disease.

Taking the step to treat your hearing loss can have a positive impact on your cognitive and mental health. Hearing aids can help you hear better, which can improve your ability to communicate and connect with others. This, in turn, can boost your self-confidence and reduce feelings of social isolation and depression.

At South East Hearing Care Centre, we understand how important it is to take care of your hearing health. Don’t wait to seek treatment for your hearing loss – take the first step towards better cognitive and mental health today.

Understanding Hearing Loss and Available Solutions

We believe that hearing aids should be tailored to your lifestyle, ensuring that you get the most out of them. Our comprehensive hearing test, using state-of-the-art equipment, can help identify any hearing loss you may have, and recommend the best hearing aid solution for you.

Our range of hearing aids includes in-the-ear, invisible lyric, and BTE options, among others. Depending on your lifestyle, you may find that certain options work better for you than others.

Once you have been diagnosed with hearing loss and a hearing aid has been recommended, we provide you with the opportunity to purchase a hearing aid suitable for your lifestyle.

At South East Hearing Care Centre, we support you in regaining your hearing and living your life to the fullest.

Book your hearing test today and let us help you find the perfect hearing aid solution for your needs.

Which kind of hearing aid is best for your level of hearing loss?

Hearing Aid TypeHearing Loss
Behind-the-Ear (BTE)Mild to Profound
In-the-Canal (ITC)Mild to Moderate
Completely-in-Canal (CIC)Mild to Moderate
Receiver-in-Canal (RIC)Mild to Severe
Invisible-in-Canal (IIC)Mild to Moderate

What is the difference between the different levels of hearing loss?

The different levels of hearing loss are categorised based on the severity or degree of hearing loss. Here’s a breakdown of the commonly recognised levels of hearing loss:

Mild Hearing Loss:

  • Difficulty hearing faint or soft sounds.
  • Conversations in quiet environments are generally clear.
  • Difficulty hearing speech in noisy or crowded settings.

Moderate Hearing Loss:

  • Difficulty hearing both faint and moderately loud sounds.
  • Conversations in quiet environments may be challenging.
  • Difficulty following conversations in noisy environments.

Moderate to Severe Hearing Loss:

  • Difficulty hearing most sounds, including conversations in quiet settings.
  • May rely on lip-reading or visual cues to supplement hearing.
  • Struggle to understand speech, especially in noisy environments.

Severe Hearing Loss:

  • Only able to hear very loud sounds or loud speech.
  • Limited understanding of speech without the assistance of hearing aids or other amplification devices.
  • Communication heavily relies on lip-reading and visual cues.

Profound Hearing Loss:

  • Unable to hear most sounds, including loud speech.
  • Communication relies predominantly on sign language or other non-verbal methods.
  • May benefit from cochlear implants or other assistive hearing devices.

Do you think you have hearing loss? Take our free online hearing test or book an appointment.

Hearing Aid Features

Hearing aids have come a long way in terms of technology and design, and there are now a range of features to choose from when selecting a hearing aid. Here are some key features to look out for:

Hearing aids with Bluetooth capabilities can connect wirelessly to your smartphone, allowing you to stream phone calls, music, and other audio directly to your hearing aids. This is a great option for people who are always on-the-go and need to stay connected. Expand your hearing aid’s connectivity options by using Bluetooth-enabled accessories, such as TV streamers and remote controls, to enhance your listening experience.

With Bluetooth technology, you can also use your hearing aids as a headset for hands-free phone calls. This is especially useful when driving or in noisy environments where you need to be able to hear clearly.

Some hearing aids also come with accompanying apps that allow you to control your hearing aids from your smartphone. You can adjust volume levels, switch between listening programs, and even locate lost hearing aids using the app.

Bluetooth-enabled hearing aids offer convenience, flexibility, and a more seamless listening experience. They allow you to stay connected to the world around you while also providing the hearing support you need.


  • Seamless listening experience.
  • Sound streaming directly to your ears without any background noise.
  • Control volume and settings through smartphone.
  • Improved sound quality.
  • Increased convenience and accessibility.
  • Ability to connect with other devices, such as TVs and computers.
  • Wireless connectivity reduces the need for cords and wires.
  • Better compatibility with modern technology.
  • Improved speech recognition in noisy environments.
  • Customisable settings for individual preferences and needs.


  • The technology may not be compatible with all devices.
  • The battery life may be shorter than non-Bluetooth models.
  • Learning how to use the Bluetooth connectivity can be difficult for some users.
  • Connectivity issues can occur, causing frustration for some users.

Who might benefit?

Bluetooth hearing aids are ideal for busy professionals who need to stay connected while on-the-go. With Bluetooth connectivity, they can easily answer phone calls, listen to music or podcasts, and even participate in conference calls without having to take off their hearing aids.

People who frequently use their phone or other devices: Bluetooth hearing aids allow people to stream audio from their mobile devices directly to their hearing aids. This means they can listen to music, watch videos or even take phone calls without disturbing those around them.

Those who want a discreet hearing aid option: Bluetooth hearing aids are small and discreet, making them a great option for people who want to wear hearing aids without drawing attention to themselves. They can be worn behind the ear or in the ear canal, ensuring that they are virtually invisible.

Which hearing aids offer Bluetooth?

Expand your hearing experience with app control. Many modern hearing aids now have the capability to connect to your smartphone via Bluetooth, allowing you to control them through a dedicated app. This means you can make adjustments to your hearing aids without having to fiddle with small buttons or dials on the device itself.

Through the app, you can adjust the volume, change the program settings, and even customise the sound to your personal preferences. Some apps even have features like geotagging, which saves specific settings for different locations, so your hearing aids will automatically adjust to the environment you’re in.

App control is also great for discreetly adjusting your hearing aids in public settings. Instead of drawing attention to yourself by adjusting your hearing aids manually, you can simply make adjustments through your phone.


  • App control allows for convenient adjustment of hearing aid settings.
  • Helps track hearing aid usage.
  • Battery life monitoring.


  • May not be suitable for non-tech-savvy individuals.
  • Requires a smartphone to use app control.

Who might benefit?

App controlled hearing aids are particularly beneficial for people who want to have more control over their hearing aid settings. You may have different hearing needs in different environments, and an app-controlled hearing aid allows you to adjust the settings to suit your preferences without having to visit an audiologist.

Additionally, app-controlled hearing aids are ideal for people who want to monitor their hearing aid usage and battery life. With an app, people can keep track of how often they use their hearing aids and be alerted when the battery is running low.

App-controlled hearing aids are also beneficial for busy individuals who may not have the time to visit an audiologist for regular check-ups and adjustments to their hearing aids. With the app, they can make adjustments to their hearing aid settings on their own and be assured that they are receiving the best possible hearing experience.

Those who are tech-savvy and enjoy using technology to make their lives easier will appreciate the convenience of app-controlled hearing aids. The app allows them to have more control over their hearing aid settings, and they can track their usage and battery life all from their smartphone.

Which hearing aid brands have an app?

Upgrade your hearing aid experience with rechargeable batteries. Many modern hearing aids now offer rechargeable battery options that eliminate the need for disposable batteries. This means you can save money and reduce waste while enjoying the convenience of not having to constantly replace batteries.

Rechargeable batteries can be easily charged overnight and provide all-day power for your hearing aids. Some models even offer quick charging options that provide several hours of power in just a few minutes of charging time.

In addition to being eco-friendly and cost-effective, rechargeable batteries also offer peace of mind. You can rest easy knowing that your hearing aids will always be powered up and ready to go, without the worry of running out of batteries when you need them most.

Switching to rechargeable batteries is a simple way to enhance your hearing aid experience and make your daily routine more convenient and sustainable.


  • Rechargeable batteries are more environmentally friendly compared to traditional batteries. They can be recharged and reused multiple times, reducing waste.
  • They can save you money on battery replacements over time. While the initial cost of a rechargeable hearing aid may be higher, you will save money in the long run by not having to constantly purchase new batteries.
  • They eliminate the need to constantly replace batteries, making them a more convenient option. You won’t need to worry about running out of batteries or carrying spare batteries with you.


  • Rechargeable batteries may not last as long as traditional batteries and may require more frequent charging. This could be an issue for individuals who use their hearing aids for extended periods of time and may not have access to a charging port.
  • Rechargeable batteries may take longer to charge than traditional batteries take to replace.

Who might benefit:

Are you a busy professional who just needs a one-and-done battery solution? Look no further than rechargeable batteries. With your busy schedule, the last thing you want to worry about is replacing batteries or carrying spares with you. By investing in rechargeable batteries, you can have a reliable and long-lasting power source without the hassle of constantly replacing batteries.

Are you a forgetful individual who may not carry spare batteries around with you? Rechargeable batteries are the answer to your problems. With a single charge, they provide long-lasting power and eliminate the need to constantly replace batteries or carry spares with you. You can have peace of mind knowing that you always have a reliable power source when you need it.

Are you someone who wants to reduce their environmental impact and reduce waste? Rechargeable batteries are a sustainable and eco-friendly option. By using rechargeable batteries, you reduce the amount of waste produced from disposable batteries. Plus, you can recharge them hundreds of times, making them a cost-effective and environmentally conscious choice.

Are you someone who wants to save money over time by not having to constantly purchase new batteries? Rechargeable batteries can save you money in the long run. While they may cost more initially, they can be recharged hundreds of times, providing significant cost savings over disposable batteries.

Which Hearing aids have rechargeable battery options?

Hearing Aid Solution for Active People

In the ear hearing aids are a popular choice for active people who want discreet and convenient hearing aids. These hearing aids are custom-made to fit inside the ear canal and are designed to be barely visible. They are also easy to use and can be controlled with a simple touch or swipe.

One of the main benefits of in the ear hearing aids is their small size. This makes them ideal for people who are active and enjoy outdoor activities, such as hiking, biking, or swimming. In the ear hearing aids are also less likely to get in the way or become dislodged during physical activity.

Another benefit is the convenience of in the ear hearing aids. They are easy to insert and remove, and can be comfortably worn for extended periods of time. They also come with a variety of features, such as noise reduction and directional microphones, to help improve hearing in different environments.

In the ear hearing aids are also customisable to fit the specific needs of the wearer. They can be programmed to amplify certain frequencies or adjust to different listening situations. This allows the wearer to have a more customised and comfortable hearing experience.

Invisible 24/7 Lyric Hearing Aids

The revolutionary Lyric hearing aid – the ultimate solution to discreet and hassle-free hearing! With its unique design, you can enjoy 100% invisibility in your ear canal while benefiting from amplified sound through the natural anatomy of your ear.

Designed to be worn 24/7 for months at a time, Lyric requires no maintenance or battery changes, and can be worn in the shower, with headphones, or even while wearing a helmet. Plus, it provides relief from tinnitus, making it the perfect choice for those seeking a comfortable and convenient hearing solution.

The Lyric devices are sold through authorised providers, such as South East Hearing Care Centres, on a subscription basis. Each device lasts for months, and the subscription model ensures that you always have access to new, up-to-date devices.

Our users report higher self-esteem and improved communication abilities compared to traditional hearing aid users. With Lyric, you can engage in conversation without having to constantly ask for repetition.

Studies and surveys have shown that 88% of our users agree that Lyric comes close to giving them their natural hearing back, and 93% of our users would recommend it to a friend or loved one.

Experience the freedom and confidence that comes with clear and natural hearing – try Lyric today!

Are hearing aids water-resistant or waterproof?

Older woman swimming in an indoor pool

Water resistance refers to the ability of hearing aids to withstand exposure to moisture to varying degrees. Many modern hearing aids feature some level of water resistance, offering protection against everyday encounters with sweat, humidity, and light rain. However, the extent of water resistance can vary between different models and manufacturers.

Waterproof hearing aids take water protection a step further. These hearing aids are designed to provide a higher level of resistance against water penetration, making them suitable for activities that involve more significant exposure to water, such as swimming or showering. Waterproof hearing aids undergo rigorous testing to ensure they meet specific standards for water protection. It’s important to note that the level of waterproofing can vary, so it’s essential to consider the specific waterproof rating when selecting hearing aids.

Choosing between water resistance and waterproofing depends on your lifestyle and anticipated exposure to water. If you engage in activities where you might encounter light moisture or sweat, water-resistant hearing aids may suffice. However, if you lead an active lifestyle involving swimming or water sports, opting for waterproof hearing aids can provide the necessary level of protection. Assess your needs, consult with us, and consider the specific water protection requirements that align with your lifestyle.

Our Fully Waterproof Hearing Aid Option

The only fully waterproof hearing aid on the market is the Lyric hearing aid, which you wear 24/7. It is inserted deep into the ear canal by a trained professional and can be worn while showering, swimming, and even during intense physical activities. The Lyric hearing aid has a battery life of up to four months and is designed to provide clear and natural sound without any daily maintenance or adjustment.

While the Lyric hearing aid may not be suitable for everyone, it is a great option for those who want to maintain an active lifestyle without the fear of damaging their hearing aids. If you are interested in the Lyric hearing aid, contact us to see if it is the right choice for you.

Choosing Your Hearing Aid with South East Hearing Care Centres

If you choose to trust us with your hearing care needs, you will be welcomed with a comprehensive hearing test to ensure that you do have hearing loss which can be treated with hearing aids. Sometimes we find that people have excess earwax and this can be simply treated with microsuction!

We offer comprehensive hearing tests that use state-of-the-art equipment and personalised care to assess your hearing needs. Our tests are conducted by trained audiologists who will evaluate your hearing and provide recommendations for the most appropriate hearing aids for your lifestyle and budget. We will also educate you on the various features and functions of hearing aids to help you make informed decisions.

Once you have chosen your hearing aid, we will help you with purchasing and fitting the device. We will schedule follow-up appointments to ensure that the hearing aid is working effectively and make the necessary adjustments to optimise its performance. We will also provide ongoing maintenance services to ensure that your hearing aid remains in good condition. We understand that having new hearing aids can be overwhelming, so we always go at your pace. You are welcome to as many appointments as you need as part of our comprehensive aftercare services.

Hearing Aid Glossary

If you or a loved one is experiencing hearing loss, it can be overwhelming to navigate the world of hearing aids. With so many different types and features available, it’s easy to feel confused and unsure of what would work best for your needs. That’s why we’ve put together this glossary of common hearing aid types and features to help make the decision-making process a little easier.

Behind-the-Ear (BTE)

This type of hearing aid sits behind your ear and is connected to an earpiece that fits inside your ear canal. BTE hearing aids are versatile and can be used for all types of hearing loss. They come with various features such as directional microphones, noise reduction, and feedback cancellation.

In-the-Canal (ITC)

ITC hearing aids are smaller than ITE hearing aids and fit partially into your ear canal. They are less visible than ITE hearing aids but may not be suitable for people with severe hearing loss. ITC hearing aids often have features such as directional microphones and noise reduction.

Completely-in-the-Canal (CIC)

CIC hearing aids are the smallest type of hearing aid and fit completely inside your ear canal. They are virtually invisible but may not have the same features as larger hearing aids. CIC hearing aids are suitable for people with mild to moderate hearing loss.

Directional Microphones

Directional microphones are a type of microphone that is designed to pick up sounds from a specific direction. They are commonly used in hearing aids to help people hear sounds that are coming from a specific direction, such as the person they are speaking to in a noisy environment.

Noise Reduction

Noise reduction is a feature that is used in hearing aids to reduce background noise and make it easier for people to hear speech. This feature works by filtering out unwanted noise and amplifying speech sounds.

Feedback Cancellation

Feedback cancellation is a feature that is used in hearing aids to reduce or eliminate feedback. Feedback is the whistling sound that can occur when sound from the hearing aid is picked up by the microphone and re-amplified. This feature works by detecting and cancelling out feedback before it becomes audible.


Telecoil is a feature that is used in hearing aids to pick up and amplify sounds directly from a telephone or other compatible device. This feature works by detecting the magnetic field generated by the telephone or device and converting it into sound that can be heard through the hearing aid. It allows for clearer and more natural sounding phone conversations, and can also be used with loop systems in public spaces that are equipped with telecoil technology.


Bluetooth connectivity allows hearing aids to pick up and amplify sounds directly from other compatible devices, such as smartphones and tablets. This feature works by wirelessly connecting the hearing aid to the device and converting the audio signal into sound that can be heard through the hearing aid. It enables clearer and more natural-sounding phone conversations and streaming of music or other audio content. Bluetooth hearing aids also allow for greater flexibility and control over audio settings, as they can be adjusted via a smartphone app.

When deciding on a hearing aid, it’s important to consider your personal needs and preferences. If you’re frequently in noisy environments, you may want to consider a hearing aid with noise reduction. If you’re an avid phone user, Bluetooth may be a useful feature. Consult with your audiologist to find the best hearing aid for you.


How do hearing aids work?

Hearing aids work by picking up sound through a microphone, processing the sound through an amplifier and adjusting it to the user’s hearing needs, and then sending the sound through a speaker into the ear.

Who can benefit from hearing aids?

Anyone with hearing loss can benefit from hearing aids, regardless of age or the cause of hearing loss.

How do I know if I need hearing aids?

If you are experiencing hearing loss, such as difficulty hearing conversations or sounds around you, it is recommended to have a hearing test to determine if hearing aids are necessary.

Will hearing aids restore my hearing to normal?

Hearing aids cannot restore your hearing to normal, but they can improve your ability to hear and communicate with others.

How long do hearing aids last?

The lifespan of a hearing aid depends on the type and model, but most last between 3-7 years.

How often should I replace my hearing aids?

It is recommended to replace your hearing aids every 3-7 years, or sooner if they are no longer functioning properly.

What happens if your hearing aid needs maintenance?

Our trained staff are committed to providing basic hearing aid maintenance services, including cleaning, re-tubing, and battery replacements.

Book your appointment

Book your appointment with our experienced audiologists today! Don’t let hearing loss hold you back any longer – schedule your appointment now and take the first step towards better hearing.

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